Friday, September 10, 2010

Winking in the dark

Rain or shine .. this would be a very interesting way for anyone in the HRM area to spend some of this Sunday.   Are not kids of all ages just fascinated with Reptiles and Amphibians?
Last year my brother went to the Halifax Reptile Expo and said that it was very interesting indeed.   Its being put on by the very media savvy folks at Ssafe Haven . 
These are not people who overlook any opportunity to promote both their rescue and responsible husbandry practices.  Their Petfinder page is one of the best examples around that I can think of ... they have a very active Facebook Group where attractive posters of all their adoptables are listed and can be shared ... they are one of the few groups around that take advantage of the Petfinder Event Calendar.
( In fact the only other group event listed this month for the entire province is the Yarmouth SPCA Bark in the Park )
But I don't want to wander afield into yet another Petfinder rant ... simply to point out that Ssafe Haven have all the bases covered.   This is the third year they have put on the Halifax Reptile Expo ... which in my books makes it an annual event, eh?
I know that the very well attended GPAC Pet Expo is also an established event ... but just imagine the possibilities if there was to be a Pet Adoption Expo?   With information on adopting?  Reps from rescues and shelters?   Plugs for the merits of Spay / Neuter? 
Gosh ... the rescues and shelters could peddle all the tshirts and magnets that do double duty for advertising their group!  What about a Meet and greet with well behaved dogs and friendly cats ?  
What an opportunity to promote the more boisterous dogs and the shyer kitties with free posters that visitors could take home!  Gosh .. the staff and volunteers could even wear t shirts with iron printable transfer pics of the pets who had been waiting the longest!
Visitors could sign up for free E newsletters!  Foster pawrents could be on hand to "recruit"!   And best of all ... people who never go near an animal rescue site could take home an adoption or foster application to send in!
What time is it?  Its always time to remember that everything has a beginning.  Three years ago, the Reptile Expo was just a brilliant idea and now its an annual event.
Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does. Steuart Henderson Britt

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